Over the years Dubai has become the most important location for exhibitions in the Middle East. The Dubai World Trade Center (DWTC) yearly hosts hundreds of fairs that cover all sectors and bring exhibitors and visitors from all over the world. Unlike many other such exhibition centers, usually located in the suburbs, the Dubai World Trade Center is in the very center of the city: exactly mid-way between the original district of Dubai, overlooking the ancient banks of the Creek (a stretch of sea that makes its way into the desert) and the modern skyscrapers of New Dubai.
MIME Group has deliberately chosen this key location of the city: the Conrad Hotel, located exactly opposite the entrance of the Dubai World Trade Center, the beating heart of business in Dubai. On the 13th floor of this modern building, MIME Group offers over 1,000 square meters, divided in commercial areas set up as showrooms, to all Italian businesses. Open 365 days a year, the showroom allows businesses to showcase their products in what is effectively a permanent exhibition, with the objective of selling directly to large distribution centers and to the big buyers from all over the world.
Among the most important yearly exhibitions for Italian businesses are Arab Plast, Arab Health, Aeedc Dental, Index Arredamenti, Gulfood Exhibition, Big 5 Exhibition, Woodshow, Aluminium Dubai, Art Dubai, Agra Middle East, Arab Lab elettronica, Beautyworld Middle East, Automechanika Middle East, Arabian Travel Market, Dubai Air show, International Boat Show, and International Jewellery Week.